Paid Search
Shaantam Paid Media
Case Study
---------------------------
40%
Increase instagram followers in 6 Months
2.06%
Organic Social Media Engagement on 1 creative
3x
Revenue Growth
6%
Conversion Rate in 1 Month
OVERVIEW
With a serene resort nestled in Rishikesh, Shaantam Resorts and Spa knew that a strong digital presence was vital to attract their target audience of wellness seekers and luxury travelers. However, as a boutique resort with a limited in-house marketing team, scaling their online visibility posed a challenge. To bridge this gap, Shaantam partnered with a dedicated digital marketer in 2024 to enhance their social media strategies, optimize ad campaigns, and boost lead generation, ensuring a seamless and impactful digital journey.
Background
- Shaantam Resorts and Spa is a luxury wellness retreat in Rishikesh, offering yoga retreats, spa services, and eco-friendly accommodations.
- Nestled near Neelkanth Mandir, Shaantam blends nature with comfort, providing guests a rejuvenating escape from city life.
- To stay competitive, Shaantam aimed to boost its online visibility and drive more direct bookings.
Problem
- Shaantam aimed to increase direct bookings and enhance its brand awareness, particularly for its pet-friendly services and wedding offerings.
- They also wanted to grow their Instagram following and boost engagement during peak seasons and special events like New Year and Christmas.
Strategy
– Developed and executed targeted ad campaigns to meet specific goals, including:
- Pet-Friendly Awareness: Highlighted Shaantam’s pet-friendly amenities to attract travelers with pets.
- Lead Generation for Weddings: Created campaigns focused on positioning Shaantam as a premium wedding venue.
- Seasonal Offers: Ran promotional campaigns for New Year and Christmas, featuring exclusive packages.
- Instagram Growth: Implemented follower growth campaigns to increase social media presence and engagement.
– Designed visually appealing creatives for each campaign, ensuring consistency with the brand’s luxury image.
– Monitored and optimized campaigns in real-time to maximize performance and ROI.
Results
- 3x increase in leads for wedding inquiries within six months.
- 2x boost in Instagram followers, enhancing Shaantam’s social media presence.
- Significant engagement and bookings from seasonal offer campaigns, with New Year and Christmas packages selling out quickly.
- Increased awareness of Shaantam’s pet-friendly offerings, attracting a new segment of travelers.